Miditech is producing ‘Kyunki… Jeena Isi Ka Naam Hai’, a new initiative by UNICEF to promote its ‘Facts for Life’ program.

This unique endeavor in entertainment education will utilize the genre of a television soap to convey key messages to the viewers.

Proposed to be telecast on the national channel to ensure a wider reach to the target audience, this will be a daily soap that aims to change the face of entertainment education. Set in a rural ambience, the series follows the lives of major characters through riveting stories full of emotion and drama, that disseminate facts of life intricately and subtlety blended into the narrative.